For your cover letter to be a huge success, it has to be very specific in every way possible, otherwise it will just become a fairly pointless document.
It is a general belief that a CV/ Resume should be specifically tailored for the job, while extensive tailoring may not be ideal, with a cover letter, you do not need to tailor extensive, just be direct and open.
Guaranteed factors you must consider in creating a killer cover letter
MUST BE ADDRESSED TO A SPECIFIC RECEIVER
A cover letter that will be weighty must be addressed directly to the specific name of its recipient. It is usually not easy to find the name of a specific hiring manager but do so if possible.
You can call the company beforehand and ask for that information or you can address it thus
“Dear Hiring Manager for [COMPANY NAME]”
Do not address it as these:
“Dear sir or Ma” or “To whom it may concern!”
It is no ones concern!
SHOULD ADDRESS A SPECIFIC POSITION
An effective cover letter needs to be written based on a specific position, which should become visible from the first paragraph.do not list several possible positions or state that you may take any position, this will make you appear as unfocused and desperate.
SHOULD BE FOCUSED ON SPECIFIC SKILL | QUALIFICATION
You need to be very specific when describing the skills and qualifications that you possess. You need to determine the skills and qualifications that makes you eligible for the job you are applying for and describe those in your letter.
The following are examples paragraph of a cover letter from a photographer seeking to transit in a sales career.
Both letters are for account executive position, but in each letter, he is stressing different skills based on the qualification listed in the advert he is responding to:
“The exceptional ability and detailed orientation I used to set up photo-shoots are applicable to the skills needed to plan and coordinate events.
With great profitability, I can prospect new business opportunities, strategiza communication initiative, successfully manage clients relationship, give presentations and much more”
“The client service end of photography business has ingrained in me the need to establish solid relationship founded on excellent source.
With great professionalism, I can prospect new accounts, provide required level of service, successfully build an account base, close deals, keep customers and much more!”
GIVE SPECIFIC EXAMPLES
Always offer substantial value judgements about yourself in your cover letter.
Use concrete examples to support claims you have about yourself.
“I demonstrated my strategic abilities when I successfully developed a direct corporate sales program and a corporate affinity program for company ABC”
SHOW SPECIFIC COMPANY-RELATED KNOWLEDGE
While showing knowledge of a company is not a mandatory part of your cover letter, it will most times get you favor in the sight of the employer.
You can state anything specific to the company.
“I am intensely interested in contributing my skills and experience to your firm because of your company’s reputation for quality.
“In the last two years, I have followed events at XYZ Enterprise with great interest as this firm moved into investments and telecom services.”
TAILOR YOUR LETTER TO THE SPECIFIED ADVERTISED POSITION
If you are responding to an advertised position, you need to tailor your cover letter to the specifics of the advertised position. You need to flatter the employer and recruiter by making sure that your cover letter is closely tied as possible to the wordings of the job advert you are responding to.
STATE SPECIFICALLY HOW YOU WISH TO FOLLOW UP
Do not be afraid to ask to be shortlisted for the interview stage or aptitude test, and if you say you will follow up, you need to.
If you take this proactive approach in your cover letter, you will begin to get more interviews and consequently a job.
“I would like to be considered for a sales position in which someone of my background can make immense contributions.
I would contact you soon to arrange for an interview, should you require additional information, I can be reached with the phone number listed above”
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