How to Start Reseller Bulk SMS Business in Nigeria (Complete Guide for a Beginner)

You are here because you are interested to know how to start reseller bulk sms business in Nigeria.

This post will point you in the right directions on the know and what to do to start your own bulk SMS reseller business from home and earn income passively and consistently.

This is a new form of advertisement and it attracts attention because people want to reach out to so many people at short period of time.


It is cheap and very affordable to reach out to others when compared to the normal SMS rate the network providers will change you.

The demand for custom bulk SMS has been on the increase for some time now. This is due to the ease by which users can reach out to thousands of recipients with a single click as well as the relative cheapness of custom bulk SMS when compared with the SMS rates charged by telecom service providers.

Many individuals now use bulk SMS to greet friends and relatives during festive seasons and to spread other messages. Businesses now reach out to their customers and potential customers by way of bulk SMS.

Religious organizations, such as churches, now use bulk SMS to deliver special messages and announce important events to their members.

And aspirants for political offices now use bulk SMS during their pre-election campaigns to highlight their manifestos to voters. All of these, and many more drive home the fact that the demand for custom bulk SMS will remain on the high side for a long time.

If you have been looking to start a very profitable business that requires little capital, then you should consider venturing into bulk SMS reselling. This post explains the steps involved in starting a bulk SMS reselling business.

The bulk SMS business model simply entails buying custom SMS units in large quantities and selling them to customers at slightly increased rates.

For instance, if you buy 10,000 units for $100 (at the rate of $0.01 per unit) and then sell to customers at the rate of $0.02 per unit, you will make 100 percent profit after selling all 10,000 units.

You don’t need any formal qualifications to become a bulk SMS reseller, and you don’t need more than a PC (or tablet), a reliable internet connection, and a little cash to get started and also get your bulk SMS reseller website.

Once you have all these resources, then you need to follow these steps to start your own bulk SMS reselling business:

How to Start Reseller Bulk SMS Business in Nigeria (Complete Guide for a Beginner)

How to Start Reseller Bulk SMS Business in Nigeria (Complete Guide for a Beginner)

How to Start a Reseller Bulk SMS Business in Nigeria

  1. Register with a bulk SMS wholesaler

You will buying and selling custom SMS units, thus you will need to register with a SMS wholesaler who will be supplying your SMS units.

Most tine, you will be provided with a bulk SMS platform that will server as your reseller website or portal where prospective customers can buy SMS units from as part of your customers in your bulk sms reseller business in Nigeria.

You will be charged a cost to get this website up and running but it differs with various wholesalers in Nigeria today.

  1. Buy custom SMS units for your reseller Bulk SMS Business in Nigeria

After registering with a wholesaler and getting a reseller account, you will be provided with SMS API that you will use in connecting your website to theirs.

You will also need to buy a volume of custom SMS units to begin with, you can begin with 20,000 units and scale up as your business expands and grow fruitfully in Nigeria

  1. Customize your reseller Bulk SMS Business Platform in Nigeria

By default, your bulk SMS reselling website will be a clone of the wholesaler’s website. So, you will need to customize and tweak it to your taste. You will add your own business name, slogan, logo, and other content.

And you will add your contact information so that potential customers can reach you easily. Although you can do the tweaking yourself, as it requires no technical skills, you may hire a professional to help you come up with a fascinating design.

  1. Promote your your reseller Bulk SMS Business in Nigeria

You will never attract a suitable audience and market if no one knows that your bulk SMS business exists and thus you have to engage in an aggressive marketing campaign both online and offline.

Print fliers and handbills promoting your bulk SMS reselling business. Spread word of your reseller Bulk SMS Business in Nigeria on social media. Collaborate with owners of blogs and websites that your potential customers visit regularly, and promote your business. You can also consider paid adverts on online platforms.

  1. Pitch potential customers for your reseller Bulk SMS Business in Nigeria

Another proven strategy for landing big value customers is to pitch them by sending in your bulk SMS business proposals to them. This also involves sending them honest proposals explaining how custom bulk SMS can help them.

As for businesses, you can let them know how bulk SMS can help boost their interaction with customers and ultimately help them grow.

You can also pitch religious organizations or associations that have hundreds to thousands of members. The rule here is to highlight the benefits that they will derive by patronizing your business.

You can only make substantial profit from bulk SMS reselling by targeting big value customers. Aside that they will order huge numbers of SMS units, they will patronize you for a long term, as long as they remain satisfied with your services.

So, landing 5-10 big value customers is far better than attracting 50-100 individual customers who buy small quantities of SMS units at scanty intervals.


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